Why Craft Cannabis?
Consumers are more educated about the type of cannabis they consume, paying attention to smoke-ablity, effect, look, smell, taste, density, stickiness, hairiness, aroma, color, and bud structure – essentially creating a connoisseur market where a premium is placed on quality, superior flavor, and effect. However, large scale growers focused primarily on profit, cultivate 30, 40, 50, 100-thousand square foot facilities, often churning out product for oil, extract, and edibles. As result, quality is disappearing.
Our goal is to bring that quality back. Regardless of the end product, we believe that flower is the back-bone of the cannabis industry. We intend to focus on a niche market geared towards cannabis connoisseurs, those consumers who value quality over quantity. Because we believe that at some point, consumers will ask, “where did all the good flower go?” and White Mountain intends to answer that question.